Privacy Policy
Bella Aurora Café www.bellaauroracafe.ca
Effective Date: March 26, 2026 Last Updated: March 26, 2026
1. Introduction
Bella Aurora Café ("we," "us," "our," or "the Café") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.bellaauroracafe.ca), make purchases, sign up for our services, or interact with us through any other means.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website or services.
2. Information We Collect
2.1 Information You Provide Directly
We collect information you provide directly when you:
- Make a purchase or place an order through our website
- Create an account on our website
- Sign up for our text message marketing program
- Subscribe to our email newsletter
- Contact us through our website, email, or phone
- Leave product reviews or comments
- Participate in surveys, promotions, or contests
This information may include:
- Name and email address
- Phone number and mailing address
- Payment information (processed securely by third-party payment processors)
- Order history and preferences
2.2 Information Collected Automatically
Bella Aurora Café's website uses cookies and similar tracking technologies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by text message and to improve your browsing experience.
Cookie Usage: Our website automatically collects certain information about your device when you visit, including:
- Your IP address
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website
- Actions taken on our website
Tracking Methods: We use the following technologies to collect this information:
- Cookies: Small text files stored on your device
- Web Beacons: Tiny graphic files that track your browsing activity
- Plugins: Third-party tools that monitor site interactions
Purpose of Tracking: This information is used to:
- Optimize website functionality and performance
- Personalize your shopping experience
- Track abandoned shopping carts for text reminder campaigns
- Conduct analytics and understand user behavior
- Display targeted advertising through Google Ads and Meta Ads
2.3 Location Information
We may collect location information through our website and mobile interactions. This location data is collected:
- When you provide permission to access your device's GPS
- Through your IP address
- When you submit location-based queries or preferences
Purpose of Location Data: Location information is used to:
- Provide store location information and directions to Bella Aurora Café
- Customize content and offers based on your geographic location
- Improve our service delivery
- Conduct local marketing analytics
We do not share location data with third parties for marketing purposes without your explicit consent.
3. Text Message Marketing Program
3.1 Consent and Opt-In
Bella Aurora Café operates a text message marketing program to keep you informed about:
- Special promotions and discounts
- New menu items and seasonal offerings
- Event announcements
- Cart reminder messages for abandoned shopping carts
- Order updates and delivery notifications
Express Consent Requirement: To participate in our text messaging program, you must provide express consent by:
- Checking the opt-in box on our website
- Replying "YES" to a confirmation text message
- Completing a sign-up form specifically for SMS marketing
Pre-checked boxes or passive consent mechanisms are not used to enroll you in our SMS program. You must actively and explicitly agree to receive text messages from us.
3.2 How We Use Your Phone Number
Your phone number is collected exclusively for the purpose of sending text messages related to:
- Cart reminders and abandoned cart notifications
- Promotional offers and marketing messages
- Order updates and customer service communications
- Event announcements and menu updates
We collect, store, and use your phone number solely in connection with our text message marketing program. Your phone number is not used for any other purpose without obtaining separate consent.
3.3 Data Sharing Exclusion for SMS Data
The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Specifically:
- Your phone number is never shared with non-affiliated third parties
- SMS opt-in data and consent records are never sold or disclosed
- Your consent to receive text messages is never transferred to marketing partners
- Only Bella Aurora Café and our SMS service provider have access to your phone number for the limited purpose of sending authorized messages
Even if Bella Aurora Café shares other types of customer data with non-affiliated third parties (such as analytics providers or payment processors), SMS originator opt-in data and your expressed consent to receive text messages are explicitly excluded from any such sharing.
3.4 Opt-Out and Unsubscribe
You have the right to opt out of our text message marketing program at any time by:
- Replying "STOP" to any text message you receive from us
- Contacting us directly at hello@bellaauroracafe.ca or calling our café
- Visiting www.bellaauroracafe.ca and updating your preferences
Once you opt out, we will stop sending promotional text messages within 48 hours. You will no longer receive marketing communications via SMS. However, you may continue to receive transactional messages such as order confirmations and delivery updates if you have active orders.
4. How We Use Your Information
We use the personal information we collect for the following purposes:
- Processing Orders: To fulfill your orders, process payments, and deliver products or services
- Marketing and Promotions: To send you promotional offers, discounts, and information about new products (with your consent)
- Text Message Marketing: To send cart reminders, promotional messages, and order updates via SMS
- Abandoned Cart Tracking: To identify abandoned shopping carts using cookies and send reminder messages
- Customer Service: To respond to your inquiries, provide support, and resolve issues
- Analytics: To understand website usage patterns, improve user experience, and optimize functionality
- Targeted Advertising: To display personalized ads through Google Ads and Meta Ads based on your browsing behavior and preferences
- Compliance: To comply with legal obligations and regulatory requirements
- Fraud Prevention: To prevent fraudulent transactions and protect against unauthorized access
5. Third-Party Service Providers
We may share your personal information with third-party service providers who assist us in operating our website and providing our services. These include:
5.1 SMS Service Provider
Your phone number is shared with our SMS service provider only to the extent necessary to send authorized text messages. This provider operates under strict confidentiality agreements and is prohibited from using your information for any other purpose.
5.2 Payment Processor
Payment information is shared with our payment processor to process your transactions securely. We do not store complete credit card information on our servers.
5.3 Analytics Providers
We use Google Analytics and similar tools to analyze website usage and improve user experience. These providers collect non-personal information such as IP addresses and browsing behavior.
5.4 Advertising Partners
We share anonymized browsing data with Google Ads and Meta Ads to display targeted advertisements. This data does not include personally identifiable information such as your name or phone number without your explicit consent.
5.5 Other Service Providers
We may share information with:
- Shipping and delivery partners (for order fulfillment)
- Customer relationship management (CRM) platforms
- Email service providers (for newsletter delivery)
- Website hosting and maintenance providers
Important: All third-party service providers are contractually required to protect your information and use it only for the purposes specified in this Privacy Policy. They are prohibited from selling or sharing your data with other third parties.
6. Data Security
We implement appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, and destruction.
Security measures include:
- Encrypted data transmission (SSL/TLS)
- Secure payment processing
- Limited access to personal information by authorized personnel only
- Regular security assessments and updates
- Confidentiality agreements with all employees and service providers
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes for which it was collected
- Comply with legal and regulatory requirements
- Maintain business records and transaction history
- Provide ongoing customer service
Specifically:
- Account Information: Retained while your account is active and for 2 years after account closure
- Transaction Records: Retained for 7 years for tax and legal compliance
- SMS Consent Records: Retained for the duration of your SMS subscription plus 2 years after opt-out
- Marketing Information: Retained until you unsubscribe from marketing communications
You can request deletion of your personal information at any time, subject to legal requirements for records retention.
8. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
8.1 Access and Correction
You have the right to access and review the personal information we hold about you. If you find any information is inaccurate, incomplete, or outdated, you may request that we correct it.
8.2 Opt-Out of Marketing
You can opt out of marketing communications at any time by:
- Clicking the "unsubscribe" link in our emails
- Replying "STOP" to text messages
- Updating your preferences on our website
- Contacting us directly
8.3 Withdrawal of Consent
You may withdraw your consent for text message marketing or other data collection at any time. Withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.
8.4 Data Portability
You have the right to request a copy of your personal information in a portable format.
8.5 Deletion Requests
You have the right to request deletion of your personal information, subject to legal requirements for records retention (such as tax records or contractual obligations).
9. Cookies and Tracking Preferences
Most browsers allow you to manage cookies through their settings. You can:
- View cookies stored on your device
- Delete cookies from your browser
- Block cookies from being set in the future
- Receive a notification when websites attempt to set cookies
Impact of Disabling Cookies: If you disable cookies, some website features (such as remembering your shopping cart or login information) may not function properly. Cart reminder notifications may also be unavailable.
To manage your cookie preferences, consult your browser's help documentation or visit www.allaboutcookies.org for instructions specific to your browser.
10. Third-Party Websites and Links
Our website may contain links to third-party websites and services that are not operated by Bella Aurora Café. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party websites.
When you click on external links, you are subject to the privacy policies of those third-party sites. We recommend reviewing their privacy policies before providing personal information.
11. Children's Privacy
Our website is not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information promptly.
If you believe we have collected information from a child under 13, please contact us immediately.
12. Compliance and Legal Basis
This Privacy Policy complies with:
- Canada's Anti-Spam Legislation (CASL): We obtain express consent before sending promotional electronic messages and provide clear opt-out mechanisms
- PIPEDA (Personal Information Protection and Electronic Documents Act): We collect, use, and disclose personal information responsibly and transparently
- Ontario Privacy Laws: We comply with applicable provincial privacy regulations
13. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, want to opt out of marketing communications, or have privacy concerns, please contact us:
Bella Aurora Café Email: hello@bellaauroracafe.ca Phone: [Your Phone Number] Website: www.bellaauroracafe.ca Address: [Your Café Address] Aurora, Ontario, Canada
Response Time: We will respond to privacy inquiries within 30 days of receipt.
14. Changes to This Privacy Policy
Bella Aurora Café reserves the right to update or modify this Privacy Policy at any time. Changes will be effective upon posting to our website.
The "Last Updated" date at the top of this Privacy Policy indicates when it was last revised. We encourage you to review this policy periodically to stay informed of how we protect your information.
If we make material changes to this Privacy Policy that affect how we handle your personal information, we will notify you by email or by prominent notice on our website before the changes become effective.
Version 1.0 This Privacy Policy is provided for informational purposes. For legal advice regarding privacy compliance, please consult with a qualified attorney familiar with Canadian privacy laws.